Privacy Policy

Effective Date: September 18, 2026
Last Updated: September 18, 2026

Armored Dade Windows & Shutters (“Armored Dade,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.armoreddade.com, submit a form, request an estimate, call us, communicate with our team, or otherwise interact with our website and services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• First and last name
• Telephone number
• Email address
• Street address
• City, state, and ZIP code
• Information about your home, property, or project
• Questions, comments, and details included with an inquiry
• How you heard about Armored Dade
• Communication preferences and consent records
• Other information you choose to provide

We may also automatically collect certain information when you visit or interact with our website, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Website interactions
• Referring website, advertisement, or marketing source
• Date and time of visits
• Approximate geographic location
• Advertising and conversion information
• Cookie and similar technology identifiers

2. Information Submitted Through Our Website

Armored Dade uses website forms to receive requests for estimates, service inquiries, and other communications.

Information submitted through these forms may be:

• Stored within our website’s WordPress database
• Sent by email to authorized Armored Dade personnel
• Entered into or transferred to customer relationship management, project management, or other business systems used by Armored Dade

We use this information to respond to your inquiry, provide requested services, maintain business records, and communicate with you regarding your project or request.

3. How We Use Your Information

We may use information we collect to:

• Respond to inquiries and questions
• Provide estimates, consultations, and requested information
• Schedule appointments
• Communicate regarding your project or potential project
• Provide customer service
• Provide and improve our products and services
• Maintain customer and project records
• Route and respond to telephone calls
• Understand how visitors find and use our website
• Measure advertising and marketing effectiveness
• Track conversions and lead sources
• Improve website performance and user experience
• Prevent fraud, abuse, and security incidents
• Maintain records of communications and consent
• Comply with applicable legal and regulatory obligations
• Protect our rights, property, customers, employees, and business

4. We Do Not Sell Customer Information

Armored Dade does not sell customer personal information or customer leads to third parties.

We do not sell, rent, or trade your name, email address, telephone number, street address, or project information to third parties for their own independent marketing purposes.

We may disclose information to trusted service providers that perform services on our behalf, as described in this Privacy Policy. These disclosures are made for legitimate business purposes and are not sales of customer information.

5. Call Tracking

Armored Dade uses CallTrackingMetrics (CTM) to help us understand how customers find and contact our business and to measure the effectiveness of our advertising and marketing.

When you call a telephone number displayed on our website or in certain advertisements, CallTrackingMetrics may process information associated with the call, such as:

• Your telephone number or caller identification information
• Date and time of the call
• Call duration
• Call routing information
• Advertising, website, or referral source associated with the call
• Other technical information necessary to provide call-tracking and attribution services

We use this information to respond to inquiries, evaluate marketing performance, improve customer service, and understand which advertising sources generate customer calls.

CallTrackingMetrics acts as a service provider supporting Armored Dade’s business operations.

If call recording is enabled for any telephone line, any recording practices will be handled in accordance with applicable law and required notices or consent.

6. Google Analytics, Advertising, and Conversion Tracking

Armored Dade uses Google tracking technologies to understand website usage and measure the performance of our advertising and marketing campaigns.

Google technologies may collect information such as:

• IP address
• Browser and device information
• Pages visited
• Website interactions
• Referral source
• Advertising campaign information
• Conversion events
• Cookies or similar identifiers
• Approximate geographic information

We may use this information to determine how visitors find our website, measure whether advertising results in calls or form submissions, evaluate website performance, and improve our marketing efforts.

Google may process information collected through its technologies according to Google’s own privacy policies and terms.

Users can generally control cookies through their browser settings and may also have privacy controls available through Google.

7. Cookies and Similar Technologies

Our website may use cookies, tags, pixels, scripts, and similar technologies to:

• Enable website functionality
• Remember certain preferences
• Analyze website traffic
• Understand visitor behavior
• Measure marketing and advertising effectiveness
• Attribute leads and conversions to marketing sources
• Improve website performance

Some cookies may be placed or accessed by third-party service providers, including Google and other technology providers that support our website and marketing activities.

You may control or disable cookies through your browser settings. Blocking certain technologies may affect portions of the website or limit our ability to measure website performance accurately.

8. How We Share Information

We may provide personal information to trusted service providers that assist us with operating our website and business, including:

• Website hosting providers
• Website developers and information technology providers
• Call-tracking providers
• Email providers
• Customer relationship management providers
• Project or customer management systems
• Analytics providers
• Advertising and conversion-measurement platforms
• Form-processing services
• Spam and security services
• Contractors and vendors assisting us with customer projects
• Professional advisers, including attorneys and accountants

These providers may process information as necessary to provide services to Armored Dade.

We may also disclose information when reasonably necessary to:

• Comply with laws, regulations, court orders, subpoenas, or government requests
• Protect or exercise our legal rights
• Investigate suspected fraud, abuse, or unlawful conduct
• Protect the safety or security of customers, employees, our website, or others
• Complete a merger, acquisition, asset sale, restructuring, or similar business transaction

9. Mobile Telephone Information

Armored Dade does not sell mobile telephone numbers or text-message consent information.

We do not provide mobile telephone numbers, SMS opt-in information, or SMS consent to third parties or affiliates for their own independent promotional or marketing purposes.

Information may be provided to communications or technology service providers when necessary to facilitate communications requested by or related to a customer.

10. Calls, Text Messages, and Email Communications

If you provide your telephone number or email address, Armored Dade may contact you in connection with your inquiry, estimate, appointment, project, products, or services.

Armored Dade does not use website form submissions as consent to send unrelated promotional text-message campaigns.

Communications may include:

• Responses to your inquiry
• Estimate or consultation scheduling
• Appointment information
• Project-related communications
• Product or service information directly related to your inquiry
• Customer service communications

Message and data rates may apply to text messages depending on your mobile carrier and plan.

If you receive text messages from Armored Dade and wish to stop receiving them, you may reply STOP or contact us directly.

You may also request that we stop non-essential email or telephone communications by contacting us.

Requests to stop promotional or non-essential communications will not prevent Armored Dade from contacting you when reasonably necessary regarding an active project, requested service, appointment, transaction, warranty matter, or other legitimate business relationship.

11. Customer Relationship Management and Business Systems

Armored Dade may use customer relationship management (“CRM”), project management, or similar business software to organize customer information and manage inquiries, estimates, projects, and customer communications.

Information entered into these systems may include contact information, project details, communications, appointment information, and other information reasonably necessary to provide services.

Any third-party platform used by Armored Dade may process this information as a service provider on our behalf and will be subject to its applicable terms, privacy practices, and contractual obligations.

12. Third-Party Websites and Services

Our website may include links to third-party websites or services, including manufacturers, financing providers, social media websites, review platforms, or other businesses.

When you leave our website and interact directly with another company, that company’s privacy policy and practices apply.

Armored Dade is not responsible for the privacy, security, or content practices of independently operated third-party websites.

13. Financing Services

Armored Dade may provide information about or links to third-party financing options.

If you submit personal or financial information directly to a financing provider, that information is collected and processed by the financing provider according to its own privacy policy and terms.

Unless specifically stated at the point of collection, Armored Dade’s website is not intended to collect sensitive financial information such as Social Security numbers, full bank account information, or complete credit card numbers through its general contact or estimate forms.

14. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Respond to inquiries
• Provide products and services
• Maintain customer and project records
• Maintain records of estimates and communications
• Fulfill contractual obligations
• Support warranties or ongoing customer relationships
• Maintain required business records
• Resolve disputes
• Enforce agreements
• Comply with applicable laws and regulations

Retention periods may vary depending on the type of information, the nature of the customer relationship, and legal or operational requirements.

15. Data Security

Armored Dade uses reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

We also rely on technology and service providers that maintain their own security measures for information they process on our behalf.

However, no website, database, electronic communication, or method of transmitting information over the Internet can be guaranteed to be completely secure.

16. Children’s Privacy

Our website and services are intended for homeowners, property owners, businesses, and adults seeking window, door, shutter, hurricane-protection, or related services.

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete that information.

17. Your Privacy Choices and Requests

Depending on applicable law and where you reside, you may have certain rights or choices concerning your personal information.

These may include the ability to request:

• Information about personal information we maintain about you
• Correction of inaccurate information
• Deletion of certain personal information
• A copy of certain personal information
• Withdrawal of previously provided consent
• Opt-out from certain communications

Not every privacy right applies in every jurisdiction or circumstance.

To submit a privacy-related request, contact Armored Dade using the information below. We may need to verify your identity before completing certain requests.

We will not unlawfully discriminate against an individual for exercising a privacy right available under applicable law.

18. Do Not Track and Browser Privacy Controls

Some browsers and devices offer “Do Not Track” settings or other privacy preference signals.

Because not all privacy signals have a universally accepted technical or legal standard, our website may not respond to every browser-based signal.

Where applicable law requires us to recognize a particular privacy preference or opt-out mechanism, we will process those signals as required by law.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, service providers, business practices, or legal requirements.

When this Privacy Policy is updated, the “Last Updated” date at the top of the page will be revised.

We encourage visitors to periodically review this Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information we maintain about you, please contact:

Armored Dade Windows & Shutters
8112 Cortez Rd W
Bradenton, FL 34210

Phone: (941) 241-1716
Email: josh@armoreddade.com
Website: www.armoreddade.com